News
Publicis Groupe Announces Relaunch of Performics Mercerbell to Razorfish
Publicis Groupe ANZ CEO Michael Rebelo announced the return of the Razorfish brand to the Australian market, with the relaunch and rebrand of Performics Mercerbell to Razorfish.
Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
The Razorfish study, titled “The Metaverse: What Gaming Today Teaches Us About the Metaverse Tomorrow,” and conducted with VICE Media Group, reveals that the majority of Gen Z welcomes brands in the metaverse, creating opportunities for marketers that get it right.
