Westpac
Westpac's Growth with Keyword Research Services | Case Study
Brief
Westpac was looking to enhance its connection with top-of-funnel audiences to drive greater brand awareness and customer engagement. The opportunity was to create impactful top of funnel content that would strengthen their content and resonate with new audiences.
Background
We were tasked with creating engaging, informative content that would capture the attention of users in the early stages of their journey. The goal was to align with Westpac's vision and tap into high-value search opportunities to boost visibility.
35%
Increase in online orders 2023
Solution
By conducting in-depth affinity keyword research, we uncovered a high-impact topic: the cost of having a baby. We created a comprehensive long-form article paired with a visually appealing infographic to target key search terms such as "cost of having a baby". To amplify the reach and impact of this hero content we:
Promoted it through both paid and organic channels for broader exposure
Partnered with mummy bloggers to enhance credibility and extend reach
Used outreach content to build quality backlinks and increase SEO authority
Our SEO content development process significantly boosted Westpac's brand awareness. The hero content deeply resonated with the target audience, driving an increase in organic traffic and engagement on the site. Paid amplification accelerated momentum, solidifying Westpac's position as a trusted leader in financial planning for new parents.
Increase in organic visibility
50%
Increase in organic visibility
103
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