Honda
Driving Traffic to Honda's Car Range pages with SEO Content Strategy
Brief
Since starting SEO work with Honda in October 2021, Razorfish identified a significant opportunity to drive more traffic to Honda’s website. Many car range pages were underutilised for organic traffic due to a lack of focus on non-branded keywords that aligned with user search intent.
Background
Our goal was to capture search intent and improve traffic to Honda’s car range pages by focusing on generic, non-branded keywords. The team aimed to drive conversions while addressing the gaps in Honda’s SEO content strategy.
35%
Increase in online orders 2023
Solution
Razorfish implemented a comprehensive SEO content strategy. We optimised Metadata for Family and SUV car range pages with high-potential non-branded keywords like 'SUV Australia', 'family car', and 'best family car Australia'. Additionally, the team identified an opportunity for a "small car" range page based on search behaviour and created a dedicated page to capture this traffic. To further enhance visibility and relevance, Razorfish focused on aligning website content with user search behaviour through detailed search intent analysis.
Our SEO content creation led to an increase in organic traffic to optimised car range pages and we saw growth in new users across the site. The creation of the small car range page also captured new search demand, driving additional traffic and engagement to Honda's site.
increase in Organic Sessions across Honda site
49%
increase in Organic Sessions across Honda site
28%
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