Aldi
Elevating ALDI’s Sustainability Visibility through a Content Hub
Brief
ALDI had several sustainable business initiatives, but these efforts were not effectively communicated to customers. Additionally, there was increasing search demand around topics like sustainable living, health, and supporting local communities - areas where ALDI had valuable insights to offer.
Background
The task was to find a way to highlight ALDI's sustainability initiatives and provide valuable information on topics related to conscious shopping and living. The goal was to increase visibility for ALDI in the growing search category around sustainability while educating consumers on their corporate responsibility efforts.
35%
Increase in online orders 2023
Solution
We launched the "Making a Good Difference" content hub, which included 30 new landing pages, focused on key sustainability topics. Each page was optimised for high-traffic keywords such as 'how to reduce food waste at home' and provided useful advice for customers. The SEO Optimised website pages highlighted ALDI's corporate responsibility initiatives and offered actionable tips on making more sustainable decisions in everyday life. This content-driven approach helped tap into the increasing demand for sustainable living and aligned ALDI's initiatives with what consumers were actively searching for.
The launch of the content hub significantly boosted ALDI’s online visibility for sustainability-related searches. By targeting high-demand topics, ALDI not only communicated its sustainability initiatives effectively but also improved SEO performance. The optimised content hub attracted more organic traffic, gained backlinks from referral websites, and positioned ALDI as a thought leader in sustainability and corporate responsibility.
sessions since launch 2022
80000
sessions since launch 2022
43
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