Prezzee
Boosting Organic Revenue with SEO Strategy | Case Study
Brief
In 2022, Prezzee experienced a decline in organic clicks and revenue on several key product pages. A loss of rankings for high-traffic keywords left many product pages underperforming, reducing visibility for popular search terms within the gift card category.
Background
To reverse this trend, Prezzee needed an SEO strategy that would address the gaps in their metadata and keyword targeting across the site. The goal was to improve visibility for their product pages, drive organic traffic, and ultimately increase revenue.
35%
Increase in online orders 2023
Solution
Razorfish identified a significant opportunity to optimise metadata for Prezzee’s priority product pages. The team:
Crafted a thorough metadata strategy, focusing on aligning page titles and descriptions with target keywords.
Prioritised high-impact keywords, such as “Coles Gift Card” (14,800 monthly searches)
Included variations like “Voucher” (4,400 monthly searches) and “Digital Gift Card” (720 monthly searches) to capture broader search intent.
This keyword strategy ensured that Prezzee’s product pages would align with how potential customers searched for gift cards.
This keyword strategy ensured that Prezzee’s product pages would align with how potential customers searched for gift cards.
The refreshed metadata strategy led to substantial improvements in organic performance and helped Prezzee regain its competitive edge:
Increased visibility for high-traffic gift card keywords
Boosted organic revenue across key product pages
Saw an outstanding year on year increase
Increase in organic revenue across 49 Product Pages
49%
Increase in organic revenue across 49 Product Pages
79%
See how Razorfish has driven success for our clients
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