Everyday Mobile
Digital Brand Management for Everyday Mobile | Case Study
Brief
Woolworths' suite of ancillary products, including Insurance and Woolworths Mobile, underwent a major rebranding effort as Woolworths Mobile transitioned to Everyday Mobile. This rebrand was integrated into a larger suite of products and services under the Everyday Rewards banner. The company needed to update its digital presence to reflect this new identity, including refreshing its website and mobile app to align with the redesigned brand.
We had the privilege of partnering with an exceptional UX/UI team, and the experience was nothing short of transformative. Their expertise, dedication and flexibility were instrumental in achieving our goals.”
Patrick Cambridge
Lead Telco Specialist
Lead Telco Specialist
Everyday Mobile from Woolworths
Background
Our task was to provide comprehensive web design and branding services for Everyday Mobile. This included refreshing and rebranding the website to match the new brand guidelines and usability standards. Additionally, we were tasked with creating a seamless transition to the new digital brand management framework and helping their internal team take over the ongoing work post-launch.
35%
Increase in online orders 2023
Solution
Razorfish worked closely with Everyday Mobile to refresh the website and redesign the mobile app. We ensured that the new design aligned with the updated brand and usability guidelines, providing a seamless user experience. We also helped set up a brand asset library to empower their internal teams to continue the work efficiently. Additionally, our SEO team worked on the website migration SEO strategy to ensure the transition maintained strong search rankings. As the project moved to in-house resources at Woolworths, Razorfish provided the framework and guidelines to ensure ongoing success.
With a comprehensive brand redesign and a seamless website migration, Everyday Mobile’s new digital presence effectively aligned with its new brand identity. Razorfish's collaboration helped Everyday Mobile set up a robust digital brand management system, while our SEO efforts ensured that the brand retained strong online visibility during the migration.
Framework setup
Framework setup
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