top of page

Toyota Financial Services

Customer Journey Mapping: Path Analysis with GA360

Brief

Toyota Corporate and Toyota Insurance Quote websites are on different domains and while cross domain conversion tracking was implemented, the business could only track users who had visited from Toyota Corporate website. As a result, the business lacked insight into the full customer journey.



Background

Create a clearer view of the customer journey flowing from the Toyota Corporate website into Toyota Finance website.

35%
Increase in online orders 2023
35%
Increase in online orders 2023
Solution

Razorfish identified CTAs from the corporate website leading to the quote page on the finance website and implemented a solution which would carry forward the user journey from domain A to domain B. This new customer journey data was stored in a cookie on the finance website and tracked throughout the user journey until the final quote was completed.


This customer journey mapping solution quickly addressed the challenges, created a seamless data flow, and improved the overall experience for everyone from the customer to the teams processing the quotes.

See how Razorfish has driven success for our clients 

SEO & Content

How Prezzee Revived Organic Revenue with a Targeted SEO and Metadata Strategy

See how Prezzee’s focus on metadata strategy drove a 49% growth in organic revenue and improved search visibility for key gift card terms.

Media & Search

Creating Value in Search Through AI Informed Ad Spend Monitoring

Learn how NBN Business applied a Modern Search approach to their search architecture to maximise search performance & minimise cost per click.

Data Driven Design

Boosting Customer Retention With a Strategic Brand Refresh

See how customer research, analysis and an overall brand refresh helped GuildSuper identify the underlying causes of their membership churn rates.

Media & Search

Data-driven Media & Reporting for Westpac

Discover how Westpac leverages data-driven media to enhance marketing strategies, optimise campaigns, and drive measurable results for their business.

Thinking

Featured
Heading 4
Heading 4
Latest
Heading 4
Heading 4
Heading 4
Heading 4
Heading 4
Heading 4
bottom of page